Worked directly with the Creative Director and design team to ensure the designs complimented and enhanced the user journeys. The idea of the game is that users are in a “Jenga” type stack of avatars that reach to the sky. Getting to the top will make them the champion. Users can earn points from playing webcam based games, watch videos and other activities. When they earn points their avatar will climb up the stack. Other players fall out of the stack if their scores are beaten. The game was built on HTML 5 and advertised with an “on bottle” promotion to 10 million customers.
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